Generative AI for E-Commerce
- Created By shambhvi
- Posted on April 3rd, 2025
- Overview
- Prerequisites
- Audience
- Curriculum
Description:
This one-day course is designed for professionals, business owners, and developers who wish to utilize the power of Generative AI for customer experience, operation process optimization, and growth in e-commerce business. Participants will explore various AI tools, learn their application and use them as tools on tasks such as content creation, personalized marketing, and product recommendation. You will be able to integrate Generative AI into your e-commerce strategy by the end of this course, and thereby optimize performance, enhance user engagement, and scale your business.
Duration: 1 Days
Course Code: BDT422
Learning Objectives:
By the end of the training, participants will be able to:
- Understand the Role of Generative AI in E-Commerce
- Implement AI-Driven Product Personalization
- Leverage AI for Content Creation
- Automate Customer Support with AI
- Optimize Inventory and Supply Chain with AI
- Develop AI-Powered Marketing Strategies
- Address Ethical Challenges in AI Implementation
- Hands-On Implementation and Case Studies
- Basic Understanding of E-Commerce: Familiarity with how online retail platforms work, including basic concepts like product listings, inventory management, and customer engagement.
- Basic Knowledge of AI Concepts (Optional): No prior experience with AI is required, but a basic understanding of technology and machine learning will be beneficial.
- Willingness to Learn and Experiment: An open mindset to learn how AI can enhance e-commerce processes and the ability to implement new tools and techniques.
This course is ideal for e-commerce managers, business owners, developers, IT teams, marketing professionals, and business professionals interested in leveraging AI to enhance customer experience, optimize marketing strategies, and drive growth in the online retail space.
Course Outline:
Module 1: Introduction to Generative AI and E-commerce
- What is Generative AI?
- E-Commerce Landscape
- Benefits of Generative AI for E-commerce
Module 2: AI-Driven Product Personalization
- Personalization in E-Commerce
- Generative AI for Personalized Recommendations
- Case Study: AI-Powered Personalized Shopping Experience
Module 3: Content Creation with Generative AI
- AI for Product Descriptions and Copywriting
- Visual Content Generation by AI
- AI-Generated Content Optimization
Module 4: AI for Customer Support and Engagement
- AI-Powered Chatbots
- Sentiment Analysis and Customer Feedback
- Automate Customer Service via AI
Module 5: AI-Driven Inventory and Supply Chain Management
- AI for Demand Forecasting
- Optimizing Logistics and Delivery
- Real-Time Inventory Tracking
Module 6: AI-Enhanced Marketing Strategies
- Generative AI for Ad Campaigns
- AI-Powered Email Marketing
- Dynamic Pricing with AI
Module 7: Ethical Considerations and Challenges of AI in E-Commerce
- AI Ethics in E-commerce
- Issues in Using AI in E-commerce
- AI with Augmented Reality
Training material provided: Yes (Digital format)
