Generative AI for Content Developers

Description:

This one-day intensive course is designed to introduce content developers to the capabilities and applications of Generative AI technologies in content creation and optimization. Participants will explore various tools and techniques that leverage AI to produce high-quality, relevant, and engaging content more efficiently. The course covers the fundamentals of generative AI, practical applications, best practices, and ethical considerations, equipping content developers with the skills needed to enhance their workflows.

Duration: 1 Day

Course Code: BDT421

Learning Objectives:

By the end of the training, participants will be able to:

• Understand the fundamental concepts of Generative AI and its role in content development.
• Identify and utilize various Generative AI tools appropriate for content creation, including text, image, and video generation.
• Create compelling content using AI tools while maintaining brand voice and authenticity.
• Optimize content for SEO and audience engagement through AI-driven analysis.
• Recognize ethical considerations and best practices related to AI-generated content.

• Basic familiarity with content creation tools (e.g., word processors, CMS platforms).
• Understanding of content marketing principles is beneficial but not required.
• No prior experience with Generative AI is necessary, but an open mind and willingness to learn are essential.

• Content Developers, Copywriters, Marketing Professionals, Social Media Managers, and anyone interested in using AI to create and optimize content.

Course Outline:

Session 1: Introduction to Generative AI

• Overview of AI and Machine Learning
• What is Generative AI?
• Types of Generative AI (Text, Image, Video)
• Applications in Content Development

Session 2: Tools and Technologies

• Overview of Popular Generative AI Tools
  • Text: GPT-3, ChatGPT, Jasper
  • Image: DALL-E, Midjourney
  • Video: DeepBrain, Synthesia
• Hands-on Activity: Using a text generation tool to create content pieces

Session 3: Best Practices for Using Generative AI in Content Development

• Creating Authentic and Engaging Content
• Maintaining Brand Voice
• SEO Optimizations Using AI
• Hands-on Activity: Optimizing AI-generated content for SEO

Session 4: Ethical Considerations and Challenges

• Understanding Copyright Issues
• Avoiding Misinformation and Bias in AI
• Responsible Use of AI in Content Development

Training material provided: Yes (Digital format)